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About us
Who we are
We are led by Tony Wood. Forty years of experience. A hundred AI helpers. And most of our time spent with people.
“AI is an art form and needs an artisan.”
Tony Wood
Forty years
Experience you will not find in a general AI model
We bring Tony’s forty years of experience to every piece of work.
The experience behind what we publish has never been online and never been trained on. So you will not find it in a general AI model.
A few things Tony has done
- Co-founder of the bank kroo
- Adjunct Lecturer at the University of Exeter Business School
- Programme Director and facilitator with the Society of Leadership Fellows at St George’s House
Our AI team
A team of ten becomes a hundred
We run our own work with AI helpers. Each one has a clear job.
Each one has limits on what it may touch. A named person is in charge of every one.
They prepare. We decide.
How we show up
Six habits you can expect
Fully there
When we are with you, the preparation is done. So our attention is on you.
Questions before answers
We would rather ask “have you thought about...?” than tell you what to do.
Connection, not persuasion
No hard sell. If it is not the right fit, we will say so.
Open to challenge
We change our minds when the evidence says so, even about our own habits.
What you say stays with us
Private by default, in the room and in the AI helpers.
You keep the answer
We build it with you. Success is the system running without us.
Teaching and sharing
Where we teach and share
- University of Exeter Business School (MSc FinTech)
- The Society of Leadership Fellows, St George’s House
- The daily Chief Agentic Officer briefing and podcast
Talk to us
“I want to talk to you about how I could get someone to help me put together or help me understand what this means”
If that sounds like you, you are in the right place. Tell us a little about where you are. A real person reads every message.